Arziro Authenticate

Cutting edge brand protection technology

About Arziro Authenticate

Arziro Authenticate is a comprehensive cloud-based solution designed to address a variety of needs for government entities, brand owners, retailers, and customers. Its primary functions include product authentication, detection of product diversions and grey market activities, and robust customer engagement.

The Arziro Authenticate cloud solution helps you analyze illegal activities and take effective actions. Arziro Authenticate generates serialized QR codes that can be printed directly on a product. With a simple scan, using their smartphones, users can verify whether the item is authentic.

Main Benefits

Arziro Authenticate provides a reliable means for verifying the authenticity of products or security documents. This feature is crucial for brand protection, assisting in efforts in preventing counterfeit or unauthorized products entering the market.

The platform is equipped with tools to identify instances of product diversions and grey market activities. This capability helps brand owners and government entities to monitor the distribution channels and prevent unauthorized sales or distribution of their products.

Enables the creation of a very effective ROI program based on grey market activities, product diversions, and counterfeiting data.

Arziro Authenticate drives customer engagement and enables tailor-made, one-on-one user interaction and m-commerce.

It maximizes data collection throughout the value chain and leverages this data to drive business intelligence reporting, actionable analytics, and timely alerts

Offers support for NFC tags as a separate or additional security layer.

Features

Serialization

Arziro Authenticate facilitates the unique serialization of products, ensuring complete traceability from the point of production through the supply chain to the end consumer. This is accomplished through: – Integration with the client’s existing vendors or manufacturers to provide cryptographically secure serial codes that can be enhanced by using Arziro Design. – Integration with third-party serialization processes to mark and identify products uniquely.

Instant Authentication

Arziro Authenticate involves a business intelligence SaaS server, and QR codes that can be scanned using a standard web browser on mobile devices. Distributors, retailers, inspectors and customers can simply scan these codes with the app after which they immediately receive real-time feedback on the authenticity of the scanned item.

Valuable Market Information

Arziro Authenticate is much more than a secure authentication solution. It allows businesses to benefit from the rich data available to them through the Arziro SaaS server. With every scan, Arziro Authenticate collects data which allows brand owners to understand consumer preferences, find the origin of grey market diversion, and locate counterfeit insertions. These analytics offer valuable market insights and help you adapt sales strategies. Moreover, Arziro Authenticate can use consumer data to show product-related or document-related content to each individual scanner.

Integrable, Secure SaaS Technology

Various capabilities are consolidated within a flexible, cloud-based framework: Serialization, anti-counterfeiting measures, ingredient and finished goods traceability, business intelligence tools, customizable reporting and data analytics. This unified cloud-based service optimizes investments while reducing integration and capital expenditure needs.

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